100+ Fear message PowerPoint (PPT) Presentations, Fear message PPTs

Fear message - PowerPoint PPT Presentation

Appeal to Fear/ Scare Tactics

Appeal to Fear/ Scare Tactics. By: Josh Brooks and Mattie Gibson. Definition. Fear appeals are often used in marketing and social policy, as a method of persuasion. Fear is an effective tool to change attitudes, which are moderated by the motivation and ability to process the fear message.

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Fear message - PowerPoint PPT Presentation

Appeal to Fear/ Scare Tactics