'Focused strategy' diaporamas de présentation

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Chapter 13 Marketing Channels

Chapter 13 Marketing Channels. Professor Jason C. H. Chen, Ph.D. School of Business Administration Gonzaga University Spokane, WA 99223 chen@jepson.gonzaga.edu. After studying this chapter, you should be able to:. Explain the functions and key activities of marketing channels.

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STATEGY AND COMPETITIVE ADVANTAGE

STATEGY AND COMPETITIVE ADVANTAGE. CHAPTER 5. Business Level Strategy. What are the five Generic Business Level Strategies? Are the generic business level strategies only useful in certain industries?

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What is Strategy?

What is Strategy?. Micheal E. Porter HBR / 1996.11. ??. 1. Operation Effectiveness Is Not Strategy. 2. Operational Effectiveness: Necessary but Not Sufficient. 3. Strategy Rests on Unique Activies. 4. The origin of Strategic Positions. 5.

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Exam 1 Overview

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