'Ford edsel' diaporamas de présentation

INDIVIDUAL DECISION MAKING

INDIVIDUAL DECISION MAKING. The Purchasing Process Why do we buy anything?. Purchases are made in response to a problem Consumers are therefore problem solvers Most research has viewed consumer as a rational decision maker trying to maximize utility of purchases.

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387 views • 26 slides

Water Joe

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Consumer Sovereignty

Consumers determine what goods and services will be produced by voting for them with dollars. Corporations utilize advertising to subvert consumers free will and modify their buying patterns. Limitations: Government has the right to remove products it feels are unsafe (DDT, Drugs, Toys, etc.)

934 views • 4 slides