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Got to Get You Into My L ife: Do Brand Personalities Rub O ff On Consumers?

Got to Get You Into My L ife: Do Brand Personalities Rub O ff On Consumers?. By Jacob Bradburn. Ji Kyung Park & Deborah Roedder John. Question/Hypothesis. Brand personality key part of brand image Can be constructed to construe human qualities

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Got to Get You Into My L ife: Do Brand Personalities Rub O ff On Consumers?