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Chapter 10

Chapter 10. Cognition, Language, and Creativity. Cognition: Definition of Terms. Cognition: Mentally processing information (images, concepts, etc.); thinking Cognitive Psychology: Study of human information processing Internal Representation: Mental expression of a problem or situation

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King Fahd University of Petroleum & Minerals Department of Management and Marketing MKT 345 Marketing Research Dr. A

King Fahd University of Petroleum & Minerals Department of Management and Marketing MKT 345 Marketing Research Dr. Alhassan G. Abdul-Muhmin. Introduction to Measurement Reference: Zikmund, Chapter 13. Learning Objectives. At the end of this discussion you should be able to:

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Generalized idea - PowerPoint PPT Presentation

Chapter 10

King Fahd University of Petroleum &amp; Minerals Department of Management and Marketing MKT 345 Marketing Research Dr. A

King Fahd University of Petroleum & Minerals Department of Management and Marketing MKT 345 Marketing Research Dr. A