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Why OOH Advertising Is Booming

http://www.icons.co.in/about-icons.php - Out Of Home advertising appears to have bucked the trend, not only surviving the recession but actually enjoying increasing popularity. While budgets for press and TV advertising are slowly decreasing, more is being spent on OOH advertising than ever before. This trend is likely to persist. With longer working hours and increased leisure opportunities, consumers are spending more time outside their homes than ever before. It is therefore likely that OOH advertising will continue to benefit from the opportunities being created to reach ever larger audiences.

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