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Lecture 11 E-Marketing

Lecture 11 E-Marketing. Product: The Online Offer Instructor: Hanniya Abid Assistant Professor COMSATS Institute of Information Technology. Objectives. After this lecture , you will be able to: Define product and describe how it contributes to customer value.

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E-Marketing

E-Marketing. Lecture 3 Strategic E-Marketing Instructor: Hanniya Abid. Objectives. After this lecture , you will be able to: Explain the importance of strategic planning, strategy, e-business strategy, and e-marketing strategy.

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Lecture 11 E-Marketing

E-Marketing