'High low high' diaporamas de présentation

1.02k views • 20 slides

Laddering Method

Laddering Method. Some Thoughts Partly cited from: Wansink and Chan (Using laddering to explain brand equity). Attributes Only Scratch the Surface. I purchased the Maybeline line of cosmetics because it is a good brand name at a reasonable price.

414 views • 19 slides

Business Strategy Lecture 8 - Making Strategy Work

Business Strategy Lecture 8 - Making Strategy Work. People and Relationships John Birchall. 1. Linking Purpose to Action. Adapted from Harrison (2003: 37) and De Wit & Meyer (2005: 5). Strategy Context. Broad and Operating Environments. Strategy Content

370 views • 13 slides

STRATEGIC SALES MANAGEMENT

STRATEGIC SALES MANAGEMENT. The world of selling must accommodate a dramatically changed world of buying. Territory Analysis. Why Do It? To obtain thorough coverage of the market To establish territory responsibilities To evaluate Performance To improve customer relations

271 views • 12 slides

Competitive Analysis and Marketing Strategy: A Review

Competitive Analysis and Marketing Strategy: A Review. What we have done so far . Mission, objectives and goals Portfolio models - BCG, GE Marketing warfare - different strategies for leaders, followers, flankers, and guerillas Segmentation - Cluster analysis, CHAID Logit

237 views • 8 slides