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Scans and Scams: Direct-to-Consumer Marketing of Unnecessary Screening Tests

Scans and Scams: Direct-to-Consumer Marketing of Unnecessary Screening Tests. Martin Donohoe. Outline. Evidence-based screening Appropriate and unnecessary testing Risks of unnecessary testing Unnecessary testing and luxury care Recognizing health scams Current pseudoscience / anti-science

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Scans and Scams: Direct-to-Consumer Marketing of Unnecessary Screening Tests