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Home interviews - PowerPoint PPT Presentation

Mario Christ, Steffan Baron Humboldt University Berlin, Germany

Saturation of Web usage - on Cognetive Processing Limits and Loyalty of Web Users (work in progress). Mario Christ, Steffan Baron Humboldt University Berlin, Germany. Agenda. Objectives of the study Description of data source and method Results Implications Future Work. WWW Growth.

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613 views • 46 slides

Steps in a Marketing Research Project

Steps in a Marketing Research Project. LO 3. Describe the steps involved in conducting a marketing research project. 1. 2. Define Problem. 3. Plan Design/ Primary Data. 4. Specify Sampling Procedure. 5. Collect Data. 6. Analyze Data. 7. Prepare/ Present Report. Follow Up.

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510 views • 32 slides

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Home interviews - PowerPoint PPT Presentation

Mario Christ, Steffan Baron Humboldt University Berlin, Germany

Steps in a Marketing Research Project