'Identify target audience' diaporamas de présentation

Elements of the Promotional Mix

Elements of the Promotional Mix. Advertising Sales Promotion Personal Selling Public Relations. Advertising. About 25% of each promotional dollar is spent on advertising Advertising objectives Awareness Reminder to use Change attitudes about use of the product

223 views • 12 slides

How to Win the Marketing War

161 views • 8 slides

Marketing Communication

Marketing Communication. Marketing communication/Promotion mix is the means by which firms attempt to inform, persuade, and remind consumers, directly or indirectly, about the products and brands they sell. Advertising Sales promotion Public relations and publicity. Direct marketing

201 views • 5 slides

The Zen of Persuasion

139 views • 5 slides