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International Business Strategy, Management & the New Realities

International Business Strategy, Management & the New Realities. Chapter 17 Marketing in the Global Firm. Learning Objectives. Global marketing strategy Standardization and adaptation of the international marketing program Global branding and product development International pricing

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1.46k views • 61 slides

Open-Economy Macroeconomics: The Balance of Payments and Exchange Rates

Open-Economy Macroeconomics: The Balance of Payments and Exchange Rates. Appendix: World Monetary Systems Since 1900. Prepared by: Fernando Quijano and Yvonn Quijano. Exchange Rates.

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876 views • 53 slides

Part 3 Exchange Rate Risk Management

Part 3 Exchange Rate Risk Management. 9. Forecasting Exchange Rates. Chapter Objectives. Explain how firms can benefit from forecasting exchange rates Describe the common techniques used for forecasting Explain how forecasting performance can be evaluated

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1.17k views • 26 slides

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Inflation countries - PowerPoint PPT Presentation

International Business Strategy, Management &amp; the New Realities

Open-Economy Macroeconomics: The Balance of Payments and Exchange Rates

Part 3 Exchange Rate Risk Management

International Business Strategy, Management & the New Realities