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Involves setting price steps - PowerPoint PPT Presentation

Pricing Considerations and Strategies

9. Pricing Considerations and Strategies. ROAD MAP: Previewing the Concepts. Identify and explain the external and internal factors affecting a firm's pricing decisions. Contrast the three general approaches to setting prices.

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Pricing Considerations and Strategies

9. Pricing Considerations and Strategies. What is a Price?. Narrowly , price is the amount of money charged for a product or service. Broadly , price is the sum of all the _____ that consumers exchange for the benefits of having or using the product or service. Dynamic Pricing :.

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Involves setting price steps - PowerPoint PPT Presentation

Pricing Considerations and Strategies

Pricing Considerations and Strategies