'Literary digest' diaporamas de présentation

Polls, Politics and Public Relations

Polls, Politics and Public Relations. The Good, the Bad and the Ugly* *With apologies to Clint Eastwood. Presenter:. Paul N. Lee, Ph.D.: Associate professor of communication Program Director of Communication Program Maryville University of Saint Louis. Quotable:.

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13 Collecting Statistical Data

13 Collecting Statistical Data. 13.1 The Population 13.2 Sampling 13.3 Random Sampling 13.4 Sampling: Terminology and Key Concepts 13.5 The Capture-Recapture Method 13.6 Clinical Studies. A Survey.

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Demobilization leads to economic turmoil

Unit: The 1920s Essential Question: To what extent do the 1920s illustrate growing dichotomy in American society? Focus: Demobilization. Demobilization leads to economic turmoil. Demobilization- the return to a peacetime economy Government agencies let go of their controls on Industry

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Public Opinion and The Political Process

Public Opinion and The Political Process. Polling, Preferences, and Policy. Public Opinion. what people think about a certain issue at a particular point in time directly related to issue in question Why Time?. Formation of Public Opinion. Family Schools Mass Media Peer Groups

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Public Opinion and Political Socialization

Public Opinion and Political Socialization. 10. Zhang Jun/Newscom. Public Opinion. What the public thinks about a particular issue at a particular time. Short term Changes rapidly Can be measured Public opinion polling then is the thermometer by which opinions are measured. 10.1.

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A very common paradigm in statistical studies:

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A very common paradigm in statistical studies:

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1.3 Gathering Data

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Literary Digest Poll

Literary Digest Poll. 1936 election: Franklin Delano Roosevelt vs. Alf Landon Literary Digest had called the election since 1916 Sample size: 2.4 million! Prediction: Roosevelt 43% Actual: Roosevelt: 62% (Literary Digest went bankrupt soon after). What went wrong?. Context

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