100+ Major categories u s PowerPoint (PPT) Presentations, Major categories u s PPTs

Major categories u s - PowerPoint PPT Presentation

What is a Product?

What is a Product?. Multidimensional, sum of all its features, bundle of utility. Product Component Model. SUPPORT SERVICES COMPONENT. PACKAGING COMPONENT. ? Repair and maintenance. ? Deliveries. 12-6. CORE COMPONENT. ? Trademark. ? Price. ? Product platform ? Design features

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769 views • 33 slides

. Chapter 13

Products and Services for Businesses. . Chapter 13. Modular: Afjal Hossain Assistant Professor, Department of Marketing PSTU. McGraw-Hill/Irwin International Marketing, 13/e. Major Categories U.S. Exports. Insert Exhibit 13.1. Demand in Global Business-to-Business Markets.

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303 views • 17 slides

Chapter 13

Chapter 13. Marketing Industrial Products and Services. Major Categories U.S. Exports. Category Percentage. Services Total 28.5. Travel (hotels, etc) 8.7 Transportation (fares, freight, and port services) 7.5

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327 views • 15 slides

Chapter 14 Products and Services for Businesses

International Marketing 15 th edition . Chapter 14 Products and Services for Businesses. Philip R. Cateora , Mary C. Gilly , and John L. Graham. Introduction. Issues of standardization versus adaptation Less relevance to marketing industrial goods than consumer goods

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3.42k views • 15 slides

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Major categories u s - PowerPoint PPT Presentation

What is a Product?

. Chapter 13

Chapter 13

Chapter 14 Products and Services for Businesses