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Many market research firms - PowerPoint PPT Presentation

Ch3: Targeting the right markets

Ch3: Targeting the right markets. Go To Market Strategy. Overview. Review of Chapters 1 & 2. Chapter 3: targeting the right markets 1. Common targeting pitfalls What not to do: Enconix 2.Six steps to successful targeting What to do: Marriott International

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1.1 Knowledge, Information and Data

1.1 Knowledge, Information and Data. AIMS :. To understand the distinction between knowledge, information and data. To understand that data can arise from direct capture, or as a by-product of another operation.

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Many market research firms - PowerPoint PPT Presentation

Ch3: Targeting the right markets

1.1 Knowledge, Information and Data