'Marketing planning process' diaporamas de présentation

MBA Marketing Seminar [Dr. Carter; MKTG.600]

1.37k views • 98 slides

Kotler & Armstrong Principles of Marketing 4e

763 views • 48 slides

Chapter 2

Chapter 2. Strategic Planning and the Marketing Process. What is Marketing Planning?. Planning: Anticipating future events and conditions and determining the courses of action necessary to achieve organizational objectives Marketing planning. Mission/Goal Statement. Corporate Strategy.

524 views • 36 slides

CHAPTER 2 Strategic Planning and the Marketing Environment

M A R K E T I N G. Real People, Real Choices. CHAPTER 2 Strategic Planning and the Marketing Environment. Chapter Objectives. Explain the strategic planning process Describe the steps in the marketing planning process Explain operational planning

471 views • 25 slides

MGT-519 STRATEGIC MARKETING

MGT-519 STRATEGIC MARKETING. AAMER SIDDIQI. LECTURE 27. RECAP. PR tools Key steps in implementing PR Advertising Why advertise Rules of advertising Effective advertising Commonly used media Effectiveness of media Trade fairs and exhibitions. SERVICE MARKETING MIX.

364 views • 22 slides

What is Marketing?

What is Marketing?. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange and satisfy individual and organizational objectives (AMA)

190 views • 18 slides

Questions

Questions. Question1

189 views • 14 slides