'Marketing strategy planning' diaporamas de présentation

567 views • 48 slides

Chapter 5

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Chapter 8

Chapter 8. Improving Decisions with Marketing Information. www.mhhe.com/fourps. At the end of this presentation, you should be able to:. Know about marketing information systems. Understand the scientific approach to marketing research.

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Chapter 8 Improving Decisions with Marketing Information

Chapter 8 Improving Decisions with Marketing Information. At the end of this presentation, you should be able to:. Know about marketing information systems. Understand the scientific approach to marketing research. Know about methods for collecting secondary and primary data.

589 views • 35 slides

Chapter 13

Chapter 13. Retailers, Wholesalers, and Their Strategy Planning. www.mhhe.com/fourps. At the end of this presentation, you should be able to:. Understand how retailers plan their marketing strategies.

501 views • 33 slides

Chapter 13

Chapter 13. Retailers, Wholesalers, and Their Strategy Planning. www.mhhe.com/fourps. Marketing Strategy Planning Process. Marketing Strategy Planning for Retailers and Wholesalers (Exhibit 13-1). CH 12: Distribution Customer Service & Logistics.

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Chapter 2 Objectives

216 views • 15 slides