'Markup pricing' diaporamas de présentation

Chapter Twenty-Four

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Cost Based Pricing Rules

Cost Based Pricing Rules. Ted Mitchell. Pricing Two Views. 1. We give you a good price Price Is Relative To Competition 2. We ask for this in exchange Price = Product + Place + Promotion Price Is A Reflection of Value. There are Price Setters and Price Takers.

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ECO 610-401

ECO 610-401 Monday, September 22 Topics Price Discrimination Non-linear Pricing Joint Product Pricing Readings Costs & Decision Making: Level of Production & Mix of Resources Readings: Brickley et. al, Chapters 5,7; Hoyt, Lectures 2-3:103-115 Homework due (Assignment 1)

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P ricing

P ricing. What Is a Price?. The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service. Pricing: the only part of the marketing mix that is revenue generating, all the others are costs.

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Issues in Pricing

Issues in Pricing. Useful Price terms. Gross Revenue Net Revenue Gross Margin Contribution Break-Even Volume. Useful Price terms. FOB : Free on Board FOR : Free on Rail CIF : Cost Insurance Freight. Useful Price Concepts. Reservation Price Zone of agreement Customer Surplus.

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Chapter 15

Chapter 15. Designing Pricing Strategies and Programs. Marketing Management Tenth Edition Philip Kotler. Objectives. Setting the Price Adapting the Price Initiating & Responding to Price Changes. Price High Medium Low. Premium Value. High Value. Super Value. High.

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Pricing Strategies

Pricing Strategies. Part of the Marketing Mix (Product, Price, Place, Promotion). Cost-Oriented Pricing Producers calculate the COST of making a product, then add preferred profit. Markup Pricing. Cost-Plus Pricing. Commonly used by wholesalers & retailers Expressed as a percentage

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