'Mechanical observation' diaporamas de présentation

Business Research Methods William G. Zikmund

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Observation

Observation. http://www.youtube.com/watch?v=bFvyTDX3OoM. LEARNING OUTCOMES. Discuss the role of observation as a marketing research tool Know the difference between direct and contrived observation Identify ethical issues particular to research using observation

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Collecting Primary Data by Observation

Collecting Primary Data by Observation. Chapter 5, Student Edition. Learning Objectives. List the seven kinds of primary data about individuals that interest marketers Describe the two basic means of obtaining primary data State the specific advantages of each method of data collection

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Data Collection: Designing an Observational System

Data Collection: Designing an Observational System. What is an observational system?.

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