'Media terms' diaporamas de présentation

Media Planning and Buying

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Traditional Media Channels

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The Media & How it Affects Our Decision Making

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INTRO TO advertising

INTRO TO advertising. MEDIA TERMS. Audience The group of consumers for whom the media text was constructed as well as anyone else exposed to the text. What would the target audience look like for this ad?. MEDIA TERMS. Brand extending the brand name to other products.

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Representations

Representations. - Demonstrate understanding of messages, values and representations with media text. Aims: Understanding the concepts of Representation and Values Being able to apply the concepts to examples from the media. Glossary. Messages:

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Some media terms

Some media terms. Network. Round Robin. Network. Originally copper telephone wire from city to city Replaced by coaxial cable Replaced by microwave links Replaced by satellite . Network. Original Radio Networks NBC Red, NBC Blue, CBS, Mutual Original TV Networks NBC, CBS, ABC, DuMont

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