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Chapter 7 Attitudes and Attitude Change

Chapter 7 Attitudes and Attitude Change. Learning Outcomes. Define attitudes and describe attitude components Describe the functions of attitudes Understand how the hierarchy of effects concept applies to attitude theory. Learning Outcomes.

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2.96k views • 25 slides

Quantitative Analysis of Text

Quantitative Analysis of Text. Study of texts or messages is central to the communication discipline Two data collection and analytical methods Content analysis Interaction analysis. Content Analysis. Both data collection and analytical technique

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435 views • 18 slides

Propaganda & Persuasion Effects

Propaganda & Persuasion Effects. News Media & Propaganda. Whenever possible, propagandists attempt to control the news media. The role of the news media in propaganda varies according to country and culture.

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262 views • 15 slides

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Message effects - PowerPoint PPT Presentation

Chapter 7 Attitudes and Attitude Change

Quantitative Analysis of Text

Propaganda &amp; Persuasion Effects

Propaganda & Persuasion Effects