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Chapter 17

Chapter 17

Chapter 17. Selecting and Managing Marketing Channels. Dr. S. Borna MBA 671. A Good Source!. Marketing Channels. by. Louis W. Stern Adell El-Ansary. Definition of Channels of Distribution (Stern and El-Ansary). An interorganization system comprised of a set of

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815 views • 67 slides
Marketing Indicator 3.05

Marketing Indicator 3.05

Marketing Indicator 3.05. Acquire foundational knowledge of channel management to understand its role in marketing. How do channel members add value?. The use of intermediaries results from their greater efficiency in making goods available to target markets.

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604 views • 29 slides
MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 15 Designing and Managing Value Networks and Channels. Kotler Keller. Chapter Questions. What is a marketing channel system and value network? What work do marketing channels perform? How should channels be designed?

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287 views • 26 slides
Chapter 9

Chapter 9

Chapter 9. Motivating the Channel Members. 9. Major Topics for Ch. 9: Motivating Channel Members. General Discussion Finding out Channel Member Needs Three Types of Programs To Motivate Channel Members* Another Approach on Managing Channel Members* (Econ-based Approach).

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468 views • 23 slides
CH 15 Designing and Managing Value Networks and Channels

CH 15 Designing and Managing Value Networks and Channels

CH 15 Designing and Managing Value Networks and Channels. Kotler Koshy Keller Jha. Marketing Channels. Sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Channels and Marketing Decisions. Push

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412 views • 10 slides

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