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Retailing

Retailing. 11. chapter. Prepared by Deborah Baker Texas Christian University. Learning Objectives. 1. Discuss the importance of retailing in the U.S. economy. 2. Explain the dimensions by which retailers can be classified. 3. Describe the major types of retail operations. 11. chapter.

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Chapter Fifteen

Chapter Fifteen. Wholesaling, Retailing, and Physical Distribution. Channels of Distribution. Channel of distribution (marketing channel) A sequence of marketing organizations that directs a product from the producer to the ultimate user Middleman (marketing intermediary)

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Retailing

Chapter Fifteen