'New product category' diaporamas de présentation

Positioning

Hi Quality. Papa John. Select Target & Position. Pizza Hut. Fast. Slow. Dominos. Caesars. Low Quality. Positioning. Define & Demonstrate Positioning Strategy Outline the Positioning Research Process Delineate logic & techniques of Positioning Strategies: Innovate Relocate

1.67k views • 93 slides

Pricing Policy & Strategic Thinking

Pricing Policy & Strategic Thinking. MBA NCCU Managerial Economics Jack Wu. Pricing Policy. Case: Emirates Airline, Dubai-Mumbai, Economy class, May 2004. Emirates Airline, Mumbai-Dubai, Economy class, May 2004. Emirates Airline.

768 views • 58 slides

INDIVIDUAL DECISION MAKING

INDIVIDUAL DECISION MAKING. The Purchasing Process Why do we buy anything?. Purchases are made in response to a problem Consumers are therefore problem solvers Most research has viewed consumer as a rational decision maker trying to maximize utility of purchases.

742 views • 56 slides

Wednesday 2-4, DH 1046

547 views • 47 slides

15.835: Entrepreneurial Marketing

15.835: Entrepreneurial Marketing. Session 6 Demand Forecasting. The First Home Video System . - It weighed around 100 lbs by itself, but it was completely transistorized. Extremely high tech for 1963!

604 views • 40 slides

Lecture Ten: Strategic Thinking

Lecture Ten: Strategic Thinking. IPEM Tohoku University Managerial Economics Lecturer: Jack Wu Period 3/ February 18. Coke vs. Pepsi, 1999. Nov. 16: Coca-Cola raised price 7% Nov. 22: Pepsi raised price 6.9%

435 views • 31 slides

Sports Product

414 views • 28 slides

Strategic Marketing Fall 2005 Tinker AFB Campus

Strategic Marketing Fall 2005 Tinker AFB Campus. Chapter Eleven Setting Product and Brand Strategy. The Product and the Product Mix. Product is anything that can be offered to a market to satisfy a want or need. [Fig. 11.1, p. 212] Product Levels [Fig. 11.2, p. 213] core benefit,

698 views • 19 slides

Offering (Product & Service) Strategy and Brand Management

Offering (Product & Service) Strategy and Brand Management. Defining & Segmenting the Product-market Product Life Cycle and Product & Brand Strategies Modifying The Offering Concept & Positioning Strategies Forecasting New Product Sales. Key Learning Points. Marketing Process. SWOT Analysis.

449 views • 0 slides