100+ New product usage PowerPoint (PPT) Presentations, New product usage PPTs

New product usage - PowerPoint PPT Presentation

Marketing Communications and New Product Adoption

Marketing Communications and New Product Adoption. 6. Case 1: New Product Adoption The Internet. 2001: 63% U.S. HH own computer 57% HH connected to Internet How long will it take for Internet to reach 100% penetration?. 1. Case 2: New Product Adoption Television.

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381 views • 27 slides

Research and consumer behaviour

Research and consumer behaviour. Managers should have a concept of the market in their mind, but must treat the market pragmatically A prime example of being pragmatic is using research information Research information is a real marketing asset, it is rare, tacit and proprietary.

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431 views • 18 slides

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New product usage - PowerPoint PPT Presentation

Marketing Communications and New Product Adoption

Research and consumer behaviour