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Lecture #3: Human Cognition (Preece 3 & Norman 3-5)

Lecture #3: Human Cognition (Preece 3 & Norman 3-5) What Did You Learn Last Week? To impress your friends, suppose that you decide to sprinkle the following terms into your conversations: "Conceptual model" "Gulf of evaluation" "Gulf of execution" "Direct manipulation"

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ADVERTISING. Advertising aims to create subjective image differences and hence product differentiation . Product differentiation is a tool to increase profitability by decreasing the elasticity of demand . Advertising plays a key role in the development of the market strategy.

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Lecture #3: Human Cognition (Preece 3 &amp; Norman 3-5)

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Lecture #3: Human Cognition (Preece 3 & Norman 3-5)