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Chapter 4: UNDERSTANDING the MARKET ENVIRONMENT: SEGMENTING, TARGETING and POSITIONING 4.1

Chapter 4: UNDERSTANDING the MARKET ENVIRONMENT: SEGMENTING, TARGETING and POSITIONING 4.1. STP Marketing & Evolution of Marketing Strategy. Segmentation Target Segment Brand Positioning STP Marketing 4.2. The Value of STP Marketing. Precise Specification of Marketing Objectives

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Preparation habits - PowerPoint PPT Presentation

Chapter 4: UNDERSTANDING the MARKET ENVIRONMENT: SEGMENTING, TARGETING and POSITIONING 4.1