'Price buyers' diaporamas de présentation

Strategy and Tactics of Distributive Bargaining

Strategy and Tactics of Distributive Bargaining. Negotiation is an interpersonal decision-making process by which two or more people agree how to allocate scarce resources Two Main Types of Negotiation:

905 views • 39 slides

Sales Promotion and Personal Selling

Sales Promotion and Personal Selling. Key Concepts. Marketing communication activities, other than advertising, personal selling, and public relations, in which a short-term incentive motivates a purchase. Sales Promotion. Sales Promotion. Sales Promotion. Advertising. Reason to buy.

753 views • 36 slides

Strategy and Tactics of Distributive Bargaining

Strategy and Tactics of Distributive Bargaining. Distributive Bargaining: Slicing the Pie also known as competitive, adversarial, or win-lose bargaining the goals of one party are usually in fundamental and direct conflict with the goals of the other party

490 views • 29 slides

Chapter 13

429 views • 28 slides

Prof. Horst O. Bender, Ph.D. Rotterdam School of Management THESEUS Institute

?. ?. ?. ?. STRATEGIC PROCUREMENT. Prof. Horst O. Bender, Ph.D. Rotterdam School of Management THESEUS Institute Erasmus University (NL) hobender@B2B-MSI.com. THE SELLER-BUYER RELATIONSHIP. MANAGING THE CUSTOMER BASE. MANAGING THE SUPPLIER BASE.

656 views • 25 slides

Building a Brand for Your Biz

280 views • 15 slides