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Price quality inferences - PowerPoint PPT Presentation

Developing Pricing Strategies and Programs

Developing Pricing Strategies and Programs. Ms.Kiran Sharma. Chapter Questions. How do consumers process and evaluate prices? How should a company set prices initially for products or services? How should a company adapt prices to meet varying circumstances and opportunities?

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1k views • 38 slides

14 Developing Pricing Strategies and Programs

1. 14 Developing Pricing Strategies and Programs. Chapter Questions. How do consumers process and evaluate prices? How should a company set prices initially for products or services? How should a company adapt prices to meet varying circumstances and opportunities?

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2.23k views • 38 slides

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 14 Developing Pricing Strategies and Programs. Kotler Keller. Chapter Questions. How do consumers process and evaluate prices? How should a company set prices initially for products or services?

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451 views • 33 slides

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Price quality inferences - PowerPoint PPT Presentation

Developing Pricing Strategies and Programs

14 Developing Pricing Strategies and Programs

MARKETING MANAGEMENT 12 th edition