'Pricing tactics' diaporamas de présentation

Chapter 13 Pricing concepts

Chapter 13 Pricing concepts. Learning objectives. 1 Discuss the importance of pricing decisions to the economy and to the individual organisation 2 List and explain a variety of pricing objectives 3 Explain the role of demand in price determination

672 views • 53 slides

Designed by Eric Brengle B-books, Ltd.

9. Introduction to Marketing McDaniel, Lamb, Hair. Designed by Eric Brengle B-books, Ltd. Prepared by Deborah Baker Texas Christian University. Setting the Right Price. CHAPTER 18. Learning Outcomes. Describe the procedure for setting the right price

517 views • 43 slides

Designed by Eric Brengle B-books, Ltd.

9. Introduction to Marketing McDaniel, Lamb, Hair. Designed by Eric Brengle B-books, Ltd. Prepared by Deborah Baker Texas Christian University. Setting the Right Price. CHAPTER 18. Learning Outcomes. Describe the procedure for setting the right price

524 views • 43 slides

Pricing Concepts & Setting the Right Price

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Pricing Concepts & Setting the Right Price

541 views • 33 slides

Pricing Concepts & Setting the Right Price

448 views • 33 slides

440 views • 32 slides

Shelf smarts

Shelf smarts. Leveraging assortment, price and promotion to drive category performance. Retail sales trends in US. are flat. #Consumer360. Driving efficiency is critical to success . Sales programs (shelf placement, feature, display and pricing tactics) are the second biggest spend .

391 views • 27 slides

Designed by Eric Brengle B-books, Ltd.

10. Marketing Lamb, Hair, McDaniel. Designed by Eric Brengle B-books, Ltd. Prepared by Amit Shah Frostburg State University. Setting the Right Price. CHAPTER 20. Establish pricing goals. Estimate demand, costs, and profits. Choose a price strategy.

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803 views • 17 slides

Lamb, Hair, McDaniel

Lamb, Hair, McDaniel. CHAPTER 20. Setting the Right Price. How to Set a Price on a Product or Service. Establish pricing goals. Estimate demand, costs, and profits. Choose a price strategy. Fine tune price with pricing tactics. Results lead to the right price. High $.

309 views • 16 slides