'Product attributes' diaporamas de présentation

The Role of Trademarks, Designs and Geographical Indications in Building a Brand Image

The Role of Trademarks, Designs and Geographical Indications in Building a Brand Image. Guriqbal Singh Jaiya Director, SMEs Division World Intellectual Property Organization (WIPO).

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705 views • 60 slides

Positioning

639 views • 41 slides

Internet Marketing

530 views • 40 slides

Chapter Eight

Chapter Eight. Product, Services, and Brands: Building Customer Value. What Is a Product?. Levels of Product and Services. Product and Service Decisions. Product attributes are the benefits of the product or service Quality Features Style and design.

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E-Commerce

440 views • 33 slides

Compiere Training

475 views • 33 slides

Differentiation Advantage

Differentiation Advantage. OUTLINE. The nature of differentiation Differentiation and segmentation Analyzing differentiation: the demand side Analyzing differentiation: the supply side Bringing it all together: value chain analysis. The Nature of Differentiation.

549 views • 30 slides

Differentiation Strategies & value chain

Differentiation Strategies & value chain. Group 2 Saurabh Gupta, 08 Bhabanishankar Maiti, 19 Mangesh Narkar, 29 Pulkit singhi, 50. Generic competitive strategies Management game plan to competing successfully and securing competitive advantage over rivals Objective

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COMPANY OVERVIEW

COMPANY OVERVIEW. ONLINE INSIGHT INC. Founded July 1998 by President/CEO Ken Forster Raised $250K in seed capital with COO Paul Krebs Developed Alpha products w/leading academics Raised $4.5M in first round venture from Greystone Capital Launched Precision Choice 1.0

318 views • 24 slides

Ethnography Workshop Stakeholder Analysis Defining Product Attributes

Ethnography Workshop Stakeholder Analysis Defining Product Attributes. Robert Monroe Innovative Product Development February 24, 2011. By The End Of Class Today, You Should:. Be able to identify important stakeholders that you need to consider as you develop your POG into a product concept

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MGT-519 STRATEGIC MARKETING

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Introduction

Introduction. Product or services must meet customer expectations, whether physical ( comfort, safety, convenience), psychological (relaxation, peace of mind), social and spiritual , and they must do so within a budget .

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Putting Value Back in the Value Chain

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Figure 5.1: The Five Generic Competitive Strategies

Figure 5.1: The Five Generic Competitive Strategies. Low-Cost Provider Strategy. Provide goods or services with features acceptable to customers at lowest price Appeal to broad spectrum of buyers Produce good basic product with few frills Must have lowest overall costs

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Product Previews: Informative or Generic

183 views • 9 slides

Finding square root

Finding square root. 2. 2. 2. 2. 1 =. 1. 8 =. 21 =. 441. 64. 15 =. 225. 2. 2. 2 =. 4. 9 =. 81. 2. 2. 16 =. 256. 22 =. 484. 2. 2. 3 =. 9. 2. 2. 100. 10 =. 17 =. 289. 23 =. 529. 2. 4 =. 16. 2. 2. 2. 121. 11 =. 18 =. 324. 24 =. 576. 2. 2. 5 =. 25.

254 views • 7 slides

Operations Management New Product Design and Service Implementation

300 views • 5 slides