'Product extensions' diaporamas de présentation

Formulating Strategic Marketing Programs

Formulating Strategic Marketing Programs. Product and Brand Management. Product and Brand Management Goals. Determining product and brand management tactics is based on what goals are to be accomplished. Product/Service Differentiation.

405 views • 26 slides

Chapter 7 Developing Corporate Strategy

Chapter 7 Developing Corporate Strategy. OBJECTIVES. 1. Define corporate strategy. 2. Understand the roles of economies of scope and revenue-enhancement synergy in corporate strategy. 3. Explain the different forms of diversification. 4.

540 views • 24 slides

Presentation to PDMA-LA

376 views • 23 slides

Chapter 7 Developing Corporate Strategy

Chapter 7 Developing Corporate Strategy. OBJECTIVES . 1. Define corporate strategy. Understand the roles of economies of scope and revenue-enhancement synergy in corporate strategy. 2. 3. Explain the different forms of diversification. 4.

319 views • 21 slides

430 views • 20 slides

GLOBAL MARKETING

GLOBAL MARKETING. Marketing Strategy. Strategy is integrated action in pursuit of competitive advantage Offering unique value to customers that cannot be duplicated by competitors. Benefits of Strategy. Coordinates activities among functional areas of organization Defines resource allocation

322 views • 20 slides

GLOBAL MARKETING

390 views • 17 slides

209 views • 10 slides