'Product leaders' diaporamas de présentation

Marketing Management BUS-309

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Sustainable Technology Entrepreneurship for Scientists and Engineers

Sustainable Technology Entrepreneurship for Scientists and Engineers . MECH/AREC 581a2 . Competitive Strategy February 9, 2011 Rick Turley. Competitive Strategy. Tools Value Proposition (handout) Technology Lifecycle (textbook) BMG Canvas (handout) 5/6 Forces (textbook)

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Chapter 6 & 7

Chapter 6 & 7. Starting New Business. Valuing Intangible Assets. Income Statement Method Value tangible net assets (I.e., $224,000) Determine before-tax rate of return (15%) Represents normal profit ($224,000 * 15% = $33,600) Determine actual average profit ($83,600)

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