'Product policy' diaporamas de présentation

Global Products and Brands

Global Products and Brands. Stefano Pelle November 2012. Contents. Products and Brands Product policies and strategies Standardization vs. Adaptation New Product Development and Innovation Branding and Global Brands Some live examples. Basic Product Concepts.

1.01k views • 77 slides

D r a f t

587 views • 38 slides

COOPERATION AMONG REGIONAL SECTORS IN Sustainable Built Environment IN EUROPE

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GLOBAL POLICY AND PRICING DECISIONS II: MARKETING PRODUCTS AND SERVICES Chapter Twelve

GLOBAL POLICY AND PRICING DECISIONS II: MARKETING PRODUCTS AND SERVICES Chapter Twelve. Global Product Policy Decisions II: Marketing Products and Services. Overview 1. Global Branding Strategies 2. Managing Multinational Product Lines 3. Product Piracy 4. Country of Origin Stereotypes

316 views • 15 slides

Diagrammatic Representation of the Marketing Concept

Diagrammatic Representation of the Marketing Concept. 5. FACTORS INFLUENCED BUT NOT CONTROLLED A. Government regulation B. Competitor behavior C. Structure of Distribution D. Non-marketing costs. 7. MARKETING RESEARCH A. Quantitative B. Qualitative. 6. PRICING Demand Costs

206 views • 1 slides