'Programmatic marketing' diaporamas de présentation

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Programmatic : Silver Bullet or Noise?

Programmatic : Silver Bullet or Noise?. Moderator. Tod Sacerdoti CEO & Founder BrightRoll. Jessica Hogue SVP, Client Service Nielsen. Donnie Williams Chief Digital Officer Horizon Media. Lindsay Fordham Director, Product Marketing Rocket Fuel. What is programmatic?.

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Diving on the Ways B2B Marketers in Houston Can Add Real Value by Its Programmatic Channels

Programmatic marketing approach has witnessed a massive growth in the last few years, which is now intimidating to depose the conventional purchasing models that b2b marketing agencies in Houston have been using since years. Read more...

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Programmatic Whitepaper Summary & Takeaways 11/4/13

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How can you maximize ROI from Programmatic Advertising initiative?

Despite programmatic's growth and widespread adoption, many marketers still struggle with how to best leverage it to maximize ROI. Here are some tips to improve your programmatic campaign ROI.

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Programmatic Summit 2014

Programmatic Summit 2014. Carl Kalapesi Senior Director, Head of Industry Initiatives IAB. Carl Kalapesi is Senior Director, Head of Industry Initiatives at the Interactive Advertising Bureau ( IAB). He manages IAB industry product portfolio ( http ://www.iab.net/member_center /

67 views • 1 slides