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CHAPTER 9 (blend of the chapters 13+14+15 of the text book)

CHAPTER 9 (blend of the chapters 13+14+15 of the text book). Integrated Market ing Communication Strategy Objective : examining the steps in developing effective marketing communication and how the promotion budget and mix is determined. Steps in Developing Effective Communication.

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CHAPTER 9 (blend of the chapters 13+14+15 of the text book)