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Objectives Explain the role of promotion in business and marketing

Objectives Explain the role of promotion in business and marketing

Key Terms promotion product promotion institutional promotion advertising direct marketing sales promotion public relations news release publicity promotional mix. Chapter 17 Promotional Concepts & Strategies Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion.

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623 views • 22 slides
Objectives Explain the role of promotion in business and marketing

Objectives Explain the role of promotion in business and marketing

Key Terms promotion product promotion institutional promotion advertising direct marketing sales promotion public relations news release publicity promotional mix. Chapter 17 Promotional Concepts & Strategies Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion.

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225 views • 22 slides
Promotion and Promotional Mix

Promotion and Promotional Mix

Key Terms promotion advertising direct marketing sales promotion public relations promotional mix product life cycle brand positioning. Promotion and Promotional Mix. Objectives Explain the role of promotion in business and marketing Identify the various types of promotion

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716 views • 17 slides
Promotion and Promotional Mix

Promotion and Promotional Mix

Key Terms promotion advertising direct marketing sales promotion public relations promotional mix product life cycle brand positioning. Promotion and Promotional Mix. Objectives Explain the role of promotion in business and marketing Identify the various types of promotion

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686 views • 17 slides
A2 External Influences

A2 External Influences

A2 External Influences. TOPIC: Pressure Group Activity. Many different viewpoints are represented by pressure groups. Pressure groups.

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160 views • 15 slides

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