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Role specialization - PowerPoint PPT Presentation

Marketing 334 Consumer Behavior

Marketing 334 Consumer Behavior. Chapter 6 Families and Households Based on Consumer Behavior , 10 th ed. by Hawkins, Mothersbaugh and Best. The Nature of American Households. The Household Influences Most Consumption Decisions. The Nature of American Households. Household

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American Society: Families and Households

American Society: Families and Households. The Nature of Households. Households v. Families Types of Families Family household Nonfamily household Blended family Nontraditional family. Household Life Cycle. Why is it useful? Single I Young Couples: No Children Full Nest I

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357 views • 13 slides

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Role specialization - PowerPoint PPT Presentation

Marketing 334 Consumer Behavior

American Society: Families and Households