'Segment attractiveness' diaporamas de présentation

Managing Business Marketing & Sales

Managing Business Marketing & Sales. Professor Waldemar A. Pfoertsch ??? Term 4/MBA 2006 Oct. 8 -28, 2007. Introduction. The Course goal Deepen their understanding of business-to-business marketing and sales force management,

553 views • 37 slides

Segmentation and Positioning Principles

Segmentation and Positioning Principles. Buku : MARKETING STRATEGY AND COMPETITIVE POSITIONING Bab 10. Key issues . Competition positioning Market segmentation Customer needs. Market offerings. Market . Competitive positioning and market segmentation. How marketers identify

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B2B MKTG

413 views • 18 slides

3. BCG Growth-Share Matrix

BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry and competitive position. 3. BCG Growth-Share Matrix. High. Question Mark

1.21k views • 7 slides