'Segmented pricing' diaporamas de présentation

MKTG 6214 Glenn Voss

1.03k views • 36 slides

Pricing Strategies

637 views • 35 slides

Product / Price / Promotion / Place

Marketing. Product / Price / Promotion / Place. Pricing Strategies. Quality. Low. High. Market Penetration. Economy Pricing. Low. Price. Market Skimming. Premium Pricing. High. Pricing Strategies: Market Skimming.

832 views • 33 slides

Pricing Products: Pricing Strategies

Pricing Products: Pricing Strategies. Chapter 11. Learning Goals. Describe the major strategies for pricing imitative and new products Understand how companies find a set of prices that maximize the profits from the total product mix

367 views • 23 slides

Pricing Strategies

Pricing Strategies. Chapter 12. Objectives. Learn the major strategies for pricing imitative and new products. Understand how companies find a set of prices that maximizes the profits from the total product mix. Objectives.

655 views • 22 slides

Pricing Products: Pricing Strategies

Pricing Products: Pricing Strategies. Chapter 11. Learning Goals. Describe the major strategies for pricing imitative and new products Understand how companies find a set of prices that maximize the profits from the total product mix

226 views • 22 slides

Presented To: Mam Ammara Presented By: Nadra Parveen Topic: Pricing-Adjustment Strategies

Presented To: Mam Ammara Presented By: Nadra Parveen Topic: Pricing-Adjustment Strategies. Price-Adjustment Strategies. 1.Discount and Allowance Pricing 2.Segmented Pricing 3.Phychological Pricing 4.Promotional Pricing 5.Geographical Pricing 6.Dynamical Pricing

220 views • 10 slides