'Sensitive consumers' diaporamas de présentation

Price Elasticity of Demand

Price Elasticity of Demand. Lecture 1. Demand Curves Show How Sensitive Consumers are to Price Changes. Relatively inelastic 1. Quantity demanded is not affected very much by price changes. 2. Therefore not very sensitive to price changes.

316 views • 22 slides

Factor Analysis

Factor Analysis. Grouping Variables into Constructs. Purpose. Data reduction If high redundancy in measures If construct measures require multiple items (e.g., store image) Substantive interpretation. Marketing Applications. Market segmentation Find underlying variables to group consumers

219 views • 16 slides

Chapter 2. Operations Strategy & Competitiveness

Chapter 2. Operations Strategy & Competitiveness. Carefully read Southwest Airlines (pp.23-24) Operations Strategy & Competitive Dimensions Order Qualifiers and Winners Strategy Design Process A Framework for Manufacturing Strategy Service Strategy Capacity Capabilities

558 views • 11 slides

Greenwashing boom

187 views • 9 slides