'Service quality specifications' diaporamas de présentation

Marketing Module 3

Marketing Module 3. Mark Liebeman Foundations of Business Practice 2. Objectives. Identify challenges a company faces in developing and introducing new products. List the main stages in developing new products and describe how they can be better managed.

469 views • 46 slides

Quality Management Lecture 6.

Quality Management Lecture 6. Quality of Products and Services. Concept of quality 1. Totality of features and characteristics of a product or service that bears upon its ability to satisfy stated or implied needs. These needs can be

560 views • 41 slides

Service Quality

Service Quality. What Makes Service Quality Unique. Service is intangible - it cannot be easily measured, tested and verified in advance of sales to assure quality; Services are perishable; Precise standards like manufacturing can rarely be set;

438 views • 29 slides

Service Quality

Service Quality. Learning Objectives. Describe the five dimensions of service quality. Use the service quality gap model to diagnose quality problems for a service firm. Illustrate how Taguchi methods and poka-yoke methods are applied to service design.

465 views • 26 slides

Service Quality

Service Quality. Learning Objectives. Describe the five dimensions of service quality. Use the service quality gap model to diagnose quality problems for a service firm. Illustrate how Taguchi methods and poka-yoke methods are applied to service design.

331 views • 26 slides

Service Quality

Service Quality. Learning Objectives. Describe the five dimensions of service quality. Use the service quality gap model to diagnose quality problems for a service firm. Illustrate how Taguchi methods and poka-yoke methods are applied to service design.

677 views • 25 slides

Quality Management Lecture 1.

Quality Management Lecture 1. Quality of Products and services. Quality of products. Concept of quality 1. Totality of features and characteristics of a product or service that bears upon its ability to satisfy spoken or latent needs. Spoken need Latent need (basic or innocative)

724 views • 21 slides

The Marketing of Services

Service Products, Services, Intangibility, Inseparability, Perishability, Off Peak Pricing, Client Relationship, Customer Effort, Uniformity, Tangibles, Reliability, Responsiveness, Assurance, Empathy, Internal Marketing, Continual. Chapter 12. The Marketing of Services. Key Terms. Services.

483 views • 19 slides

MKT: 601

162 views • 15 slides

GAP MODEL

GAP MODEL. Done by : Dhruv Garg (1011205). History of the Gaps Model.

326 views • 8 slides