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Chapter 6 Marketing (& Business) Research and Decision Support Systems

Chapter 6 Marketing (& Business) Research and Decision Support Systems

Chapter 6 Marketing (& Business) Research and Decision Support Systems. Jason C. H. Chen, Ph.D. Professor School of Business Administration Gonzaga University Spokane, WA 99223 chen@jepson.gonzaga.edu. After studying this chapter, you should be able to:.

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Research Problem Definition

Research Problem Definition

Research Problem Definition. Assistant Professor Dr. Chanin Yoopetch. Selection of exploratory research technique. Problem discovery. Problem Discovery and Definition. Sampling. Selection of exploratory research technique. Probability. Nonprobability. Secondary (historical) data.

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1.04k views • 51 slides
Essentials of Marketing Research William G. Zikmund

Essentials of Marketing Research William G. Zikmund

Essentials of Marketing Research William G. Zikmund. Chapter 3: The Marketing Research Process . Information. Reduces uncertainty Helps focus decision making. Types Of Research. Exploratory Descriptive Causal. Uncertainty Influences The Type Of Research. CAUSAL OR DESCRIPTIVE.

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1.16k views • 47 slides
Business Research Methods William G. Zikmund

Business Research Methods William G. Zikmund

Business Research Methods William G. Zikmund. Chapter 4: The Business Research Process . Information. Reduces uncertainty Helps focus decision making. Types Of Research. Exploratory Descriptive Causal. Uncertainty Influences The Type Of Research. CAUSAL OR DESCRIPTIVE.

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822 views • 38 slides
Types Of Research

Types Of Research

Types Of Research. Exploratory Descriptive Causal. Uncertainty Influences The Type Of Research. CAUSAL OR DESCRIPTIVE. EXPLORATORY. COMPLETELY CERTAIN. ABSOLUTE AMBIGUITY. Information. Reduces uncertainty Helps focus decision making. Degree of Problem Definition.

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3.12k views • 32 slides

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