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Social change campaigns - PowerPoint PPT Presentation

UNDERSTANDING SOCIAL MARKETING

UNDERSTANDING SOCIAL MARKETING. Minggu 1. Content. The Nature and Role of Social Campaigns to Change Public Behavior The Social Marketing Approach to Social Change Social Marketing Research. The Nature and Role of Social Campaigns to Change Public Behavior. Social Problems. ILLITERACY

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333 views • 19 slides

Social Marketing

Social Marketing. Management of Livestock Sector Prof. M N Tripathi, XIM Bhubaneswar. The basic goal of marketing is to influence behaviour. Whether it be a Product Adopting a new practice Getting your cattle immunized. Marketing allows us to bring in socially desirable behaviours .

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310 views • 18 slides

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Social change campaigns - PowerPoint PPT Presentation

UNDERSTANDING SOCIAL MARKETING

Social Marketing