'Social judgment theory' diaporamas de présentation

SOCIAL INFLUENCE AND THEORIES

SOCIAL INFLUENCE AND THEORIES. ALINA BINT-E-TAHIR SARAH SOHAIL SALMAN RIZVI TAUQEER RAZA. SOCIAL INFLUENCE. When we change what we believe, or how we behave, after observing the attitudes or actions of others, we are making this change because of social influence.

775 views • 33 slides

Class 15 Attitudes and Persuasion

Class 15 Attitudes and Persuasion. CA 2018 Consumer Insight A.Kwanta Sirivajjanangkul A.Panitta Kanchanavasita Albert Laurence School of Communication Arts Department of Advertising 2013. The Power of Attitudes The ABC Model of Attitudes Hierarchies of Effects

822 views • 28 slides

Communicator Characteristics

Communicator Characteristics. k nowing the right buttons to push. Age, Gender, Culture, Ethnicity. Demographics. Age: Children. Children are easy marks.

282 views • 20 slides

New/Used Car Dealerships

New/Used Car Dealerships. Assessing sales tactics and customers behaviors using a variety of Theories Shane Shirsac Sara Sabukewicz Rebecca Larkin Nick Oliva. What we will discuss:. Attitudes/Behaviors Self-Perception Theory Balance Theory Social Judgment Theory. OUR INTERVIEWS.

549 views • 20 slides

Public opinion (Cont.) & Writing for pr

351 views • 19 slides

The Communicator

The Communicator . Theories that focus on the individual Chapter 4. The Individual & Western Society. Theoretical traditions included: Sociopsychological Cybernetic Sociocultural Rhetorical Critical . Sociopsychological Tradition. Evaluates the individual Two Major Areas:

316 views • 18 slides

Persuasion Defined

Persuasion Defined. Communication intended to influence choice. Aware. Determined. Free Choice. Unaware. Coercion. Persuasion. Behavioral Outcomes. Response Shaping. Response Reinforcement. Response Changing. Attitude-Behavior. Behavior - Behavior. Attitude Specificity.

270 views • 13 slides

Attitudes

Attitudes. Chapter 7. Attitudes. What are attitudes? ABC approach Functions of Attitudes Utilitarian Knowledge Value-expressive Ego defensive. Source: http://www.dearinternet.net. Hierarchy of Effects. High-involvement Belief ? Affect ? Behavior Low-involvement

243 views • 11 slides