'Source cab analysis' diaporamas de présentation

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Primetime STD C3 AA%: 9/23/13-1/12/14

Ad-Supported Cable Dominates Across The Board. Primetime STD C3 AA%: 9/23/13-1/12/14. Source: CAB analysis of Nielsen C3 AA%. Primetime=M-Sa 8-11p & Su 7-11p.

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African-American 1Q10 Primetime : Time Spent Per Avg Week (Hrs.MIN)

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African-American A25-54 Primetime Ratings 1Q10 v. 1Q09

Among African-American 25-54 Viewers, Cable Has The Clear Advantage. African-American A25-54 Primetime Ratings 1Q10 v. 1Q09. Source: CAB analysis of Nielsen MarketBreaks Live+7 AA% . Prime= M-Sa8-11p & Su 7-11p.

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Source: CAB Analysis of Nielsen data; Feb of each year.

DVR Penetration Is At 48%; One in Two Households Do Not Own A DVR. ’10 ’11 ’12 ‘13 ’14 DVR Penetration 34.2% 38.0% 42.1% 45.7% 47.9% . 48%. DVR Growth Is Slowing and Nearing Its Maturity.

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A25-54 Total Day % Ratings Change By Day First Half 2013 v. YAG

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