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GPS capabilities are driving growth in LBS

Mobile Marketing: LBS What Marketers Need to Know About Location Based Services. GPS capabilities are driving growth in LBS. The proportion of GPS-enabled devices in the market grew 17% year-on-year; LBS use grew by 40% Percent of U.S. mobile market. SMARTPHONE. FEATURE PHONE.

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50.5m people now own a mobile phone in the UK, the majority of them are smartphones

50.5m people now own a mobile phone in the UK, the majority of them are smartphones. Smartphone penetration. Smartphone ownership is up 14% on last year. Source: comScore MobiLens, 3 month average ending March 2014.

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GPS capabilities are driving growth in LBS

50.5m people now own a mobile phone in the UK, the majority of them are smartphones