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Retailing

Retailing. 11. chapter. Prepared by Deborah Baker Texas Christian University. Learning Objectives. 1. Discuss the importance of retailing in the U.S. economy. 2. Explain the dimensions by which retailers can be classified. 3. Describe the major types of retail operations. 11. chapter.

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842 views • 47 slides

Lamb, Hair, McDaniel

Lamb, Hair, McDaniel. CHAPTER 15. Retailing. All the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use. Retailing. Retailing. The Role of Retailing . Over 1.6 million U.S. retailers employ more than 24 million people

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299 views • 19 slides

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Retailing

Lamb, Hair, McDaniel