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ECP 6701 Competitive Strategies in Expanding Markets

ECP 6701 Competitive Strategies in Expanding Markets. Entry and Exit. Readings. BDSS Chapter 9. Forms of Entry. Entry could take place in different forms An entrant may be a brand new firm An entrant may also be an established firm that is diversifying into a new product/market

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798 views • 45 slides

Entry and exit

Entry and exit. September 16, 2008. Some facts. Think of an industry with 100 firms doing a combined $100 million revenue in 2008 In the next 5 years, 30 to 40 new firms will enter Combined annual sales of $12 to $20 million Half will be diversified firms entering the market

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526 views • 38 slides

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ECP 6701 Competitive Strategies in Expanding Markets

Entry and exit